I attended the annual MORGO conference last week and had the privilege of hearing Bill Reichert of Garage Ventures speak. Bill had a lot of great sound bites of advice for entrepreneurs but one that stuck for me was borrowed from his friend and business partner Guy Kawasaki.
It’s about sharing the vision. As Bill explained, the concept of using a mission statement as a guiding light is old school. The problem is that most of these mission statements are so long and generic that they don’t really give the team, stakeholders or customers an idea of what the company actually does.
The best way forward is to forget the mission statement and create a simple mantra. Guy has a great post about this here but basically its about coming up with 2-3 words that succinctly describe your core values.
So get to it. I’m still working on mine 
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